Google Analytics is changing forever. Don't get left behind.
You've heard that Google Analytics 4 is out, but you don't have time to learn all the new features.
You're busy enough as it is, and you need to be able to trust your analytics data in order to make sound business decisions.
Not only do you have a lot on your plate, but Google Analytics Universal will soon be no more.
If you don't start not using the latest version of GA4 soon, then you're going to be missing out on valuable insights and data. Google Universal is being ‘Sunset’.
That means that from July 2023, you won’t be able to track your performance in the same way.
No more data.
No more insights.
And worse, is that if you didn’t start tracking from 1st July 2022 you will not be able to get a full years worth of data in your new Google Analytics 4.
So if you haven't already started tracking, you will not have all the data you need going forward to make annual comparisons.
This means things have got very real, very fast!
If you were anything like me, you may have seen these warnings about Google Analytics 4 and completely ignored it.
Or you may have tried it out and realised that that you didn’t understand it.
You might be like most marketers and felt like this:
In fact, every single marketer I spoke to had the same feeling towards Google Analytics 4.
They hated it.
We wished for the days where Google Analytics Universal wouldn’t leave us.
Here’s the reality:
Google Analytics Universal is not coming back.
It’s going away forever and we as marketers and founders need to come to terms with it.
Whether you are a pro at Google Analytics or just know the basics, you need to get to grips with Google Analytics 4 - soon.
Otherwise, you will not be able know how well your website is performing.
You won’t be able to locate your best sources of traffic.
You won't be able to know campaigns worked best.
You will be a worse marketer if you don't learn it.
I felt exactly the same way as you.
I didn't like Google Analytics 4.
But after actually spending time in Google Analytics 4, I found out something huge.
It's better.
Google Analytics Universal was good.
But it was terrible compared to other product analytics tools.
GA 4 has massively improved it.
You don't track based on "hits".
You track based on events.
You learn how your users really behave.
What their journey really is.
The Analytics for Growth GA4 course will teach you everything you need to know about GA4 so that you can start using it effectively for your business or clients.
You'll learn how to find insights and report on performance, as well as analyse funnels, retention and lifetime value.
You'll be able to see how your users behave and determine which marketing channels are working best for you.
You will learn how to identify opportunities in your funnel that you need to fix.
And when you do, you can increase your revenue.
You can see what campaigns that work best and spend ore on them.
You will come away using a modern analytics tools you can use to make your company better.
Level Up Your Analytics Game
Get up to speed with Google Analytics 4 fast
Understand how to find insights and report on performance
Learn how to analyse funnels, retention and lifetime value in the new GA
Find out how your users behave and what marketing channels are working best
Become a better marketer by learning how to use data to your advantage.
Uncover opportunities for growth that you never knew existed.
Take your marketing skills to the next level and see real results
Acquire better understanding of your audience
Get smarter about distribution and marketing
Hi I'm Theo
I'm the Founder of Skyamo, a growth marketing consultancy for startups. I've worked with teams from Y-Combinator and Seedcamp.
I have 11+ years experience and have advised over 50 startups on growth strategy, analytics and user acquisition. I've helped to take companies from 0 user to millions. Prior to Skyamo, I led growth for venture-backed startups in San Francisco, Las Vegas and London.
I'm passionate about helping people build companies and I have trained 2,000+ people on starting and growing a business.
I act as the Growth Expert in Residence at Kings College, University of London and occasionally lecture at the Business school. I'm also a mentor at Seedcamp and Intelak Hub in Dubai.
"Theo is the rare type of marketer who blends the theory with the strategy with the execution. I learnt more in an hour with Theo than I had in the past 6 months of learning on my own. Theo has the ability to come into your business, identify a problem and put solutions in place immediately. I have absolutely no hesitation recommending Theo. Work with him as fast as you can!"
Kirien Sangha, Marketing Manager, BigCommerce
"Theo was a pivotal part of building and expanding our marketing efforts at Regal Gentleman, introducing us to real-world ways to analysis our e-commerce data, know what tests we need to make and get a better grip of how to fundamentally increase our sales. For the one year we worked together, I can safely say we have come out as a better business, but also better marketers who better understand how to maximise our audience and conversions"
Josh Blackburn, Co-Founder Regal Gentleman
"Theo delivered an absolutely fantastic training session and we received such great feedback from our ventures about it"
Natasha Triay - Head of Accelerator, London Met University
"We all really enjoyed our internal growth workshop with Theo and it's really helped us focus on what needs to be done in the here and now - with clear actions."
Louise Weiss, Co-Founder of Dotte
Nick Marshansky, CMO, Republic
"Theo is an excellent marketer who has a great understanding of growth on both on a strategic and operational level. Theo set up processes, built useful playbooks and trained team members during a period of rapid growth at Republic."
Understanding Your Best Traffic Sources - Creating Different Views
Understanding Product Engagement
Finding Revenue Opportunities
Getting To Know Your Audience
Reducing Your Advertising Costs
Analyse Like a Pro
Analysing Data in GA4
Funnels. Funnels. Funnels
Understanding Cohorts (Retention)
Know your Customer Lifetime Value
How Are You Driving Traffic (Acqusition)
Measuring Conversions
Learn how your Users Behave
How to Predict Top Spenders
Getting Set Up
Setting up Tag Manager
Setting up GA4 With Google Tag Manager
Setting up GA4 - Without Google Tag Manager (Webflow Website)
Setting up GA4 - Without Google Tag Manager (Wordpress Website)
Setting Up Events.mp4
Adding Further Events - Tips
End
Course End
30 Day Money Back Guarantee
If you don't think that you got value from the product and show that you took action on the plan, then I will refund you. No questions asked.
Frequently asked questions
What Google Analytics is this course for?
This is for Google Analytics 4 (GA4). This is the new form of Google Analytics. Google Universal will be sunset and will no longer be collecting data from: July 1, 2023.
Is this for beginners?
Yes, this course is for anyone who is looking to learn more about analytics and how to use data to improve your business. You don't need to be a data scientist to use benefit from this course?
Who is this course for?
Founders, Entrepreneurs, Marketers or anyone with a website.
Do you offer refunds?
Yes, we offer a 30 day guarantee. If you think that the course wasn't useful, send me an email and I will refund you.